Gaming and MarTech Track at TiEcon 2017

Team TiEcon Uncategorized

I’m really excited to keynote the inaugural Gaming Track on Saturday, May 6th! We’ll have a panel on the business of gaming and in my keynote, we’ll explore why experts don’t always know best. A look at the speaker lineup for this track:  Brian Chu, Director of Product, Rocket Games  Shannon Clark, Founder, Stealth – Moderator  Taehoon Kim, CEO, Co-founder, nWay Inc  Wright …

Martech and Adtech: No Longer Apart

Team TiEcon Uncategorized

By Vasudha Badri Paul Technology innovations are shaking up every industry, and marketing is no exception. In the marketing stack, inventions are enabling a new breed of marketers who can create initiatives that drive business results. Data science, machine learning and analytics are driving a convergence of adtech and martech, maximizing marketing performance and ROI on ad expenditure. Marketing the …